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American Crew Forming Cream

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An easy-to-use styling cream that provides srong hold and pliability throughout the day, with a natural shine.

  • Lanolin wax and sucrose provide moisturise and movable hold
  • Washes out easily.

How to use


Work a small amount evenly through damp or dry hair and style as desired.



Medium hold with medium shine


Easy to use styling cream works well for all hair types. Forming Cream provides hold, excellent pliability, and a natural shine. This product also helps hair look thicker and is ideal for easing new users into the potential of styling jar products.


Application: Work a small amount evenly through damp or dry hair and style as desired.


Features: Water Based, Lanolin Wax, Sucrose, PVP Copolymer, Glycerin.


Benefits: Shampoos out easily without residue, humectant that provides movable hold, conditions and moisturizes hair, a holding agent that encourages firmness, body, and fullness to the hair, softens and swells the hair shaft making hair appear thicker.

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